Read No Filter: The Inside Story of Instagram By Sarah Frier
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Ebook About Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Named “Best Book of the Year” by Fortune, The Financial Times, The Economist, Inc. Magazine, and NPR In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.“The most enrapturing book about Silicon Valley drama since Hatching Twitter” (Fortune), No Filter “pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped our lives, whether you use the app or not” (The New York Times). In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees. That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success. Frier draws on unprecedented access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwide—to show how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. “Deeply reported and beautifully written” (Nick Bilton, Vanity Fair), No Filter examines how Instagram’s dominance acts as a lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.Book No Filter: The Inside Story of Instagram Review :
Sarah Frier's "No Filter" is a painful and dangerous read, especially for anyone who has swung repeatedly for the fences in Silicon Valley and failed. It is painful to read just how easy it was with the right social and educational pedigree(s) to secure start-up funding, competence be damned.Beautifully written by an accomplished journalist with a sharp eye for irony. Superb background and sad commentary on how "influence" is being peddled by the elite. As to the dangerous part of my review, there are many, many chilling examples of hubris in the House of Zuck (aka Facebook) that should scare any freedom-loving human being.In retrospect, it is completely amazing how regulators dropped the ball to allow the formation of the Facebook/Instagram/WhatsApp monopoly. Thankfully there is enough commentary in this book to reveal the fragility of all of the social network models; one of my favorites was the "emergency meeting" to add video to Instagram, in which one executive commented "It was like being in the room when John F. Kennedy announces you're going to the moon." As if.Will this marketing machine stand the test of time? We'll see. My money is on future generations actually getting to Mars. Sarah Frier's debut book is an excellent read about the history of Instagram. Her in-depth reporting reveals numerous details about how Instagram was founded, the vision that set it apart from other similar apps at the time, the acquisition by Facebook, and the painful tensions that later arose and led the founders to eventually leave. You get the inside perspective on Silicon Valley culture and the personalities and strategies of not just Instagram, but also Jack Dorsey at Twitter and especially Mark Zuckerberg at Facebook.As much as this reveals the inner workings of everyone's favorite lifestyle app, it also delves into Mark Zuckerberg's philosophy on growth and competition and the "family" of companies he owns - Instagram and WhatsApp. The story doesn't just provide a narrative of the history of these companies, but also gives important context about where they might be going - especially as they face grave concerns related to privacy and competition.Writing style is great and easy to read.I would also recommend this book to anyone feeling pressure about their public Instagram persona. This book shows how much the perfect lifestyle you see in posts is not just fake, but carefully developed and curated by marketing and design experts to make money for influencers and the brands they represent. Read Online No Filter: The Inside Story of Instagram Download No Filter: The Inside Story of Instagram No Filter: The Inside Story of Instagram PDF No Filter: The Inside Story of Instagram Mobi Free Reading No Filter: The Inside Story of Instagram Download Free Pdf No Filter: The Inside Story of Instagram PDF Online No Filter: The Inside Story of Instagram Mobi Online No Filter: The Inside Story of Instagram Reading Online No Filter: The Inside Story of Instagram Read Online Sarah Frier Download Sarah Frier Sarah Frier PDF Sarah Frier Mobi Free Reading Sarah Frier Download Free Pdf Sarah Frier PDF Online Sarah Frier Mobi Online Sarah Frier Reading Online Sarah FrierBest Purity in Death (In Death, Book 15) By J. D. Robb
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